Action Item: Are You Charging Enough?

Action Item: Are You Charging Enough?

  Review your pricing. Be real with yourself. Are you charging enough? If you haven’t raised your rates in years, but have gotten better or faster at what you do, or even added more bells and whistles to your product or service, it may be time to up your rate....
Action Item: Learn Something New in 2015

Action Item: Learn Something New in 2015

Continually learning will keep you motivated, inspired, and sharp. If you’re ever feeling a lull, the simple act of reading an informative book or blog post or listening to a podcast can bring back that spark of motivation. Create a 2015 inspiration list. Maybe...
Action Item: Build Your Marketing Menu

Action Item: Build Your Marketing Menu

Spend some time determining the underlying structure of your marketing or business goals. What is the menu? And what recipes or tactics can be used to make that menu successful? Most importantly, what do each of those recipes do, and how will they help you achieve...
Action Item: Eliminate Old Tactics

Action Item: Eliminate Old Tactics

Review your 2015 marketing plan, and be on the hunt for evidence of last year’s approaches. Highlight or make note of them, then go spend some time reading some timely resources. Take note of new trends and tactics. Then, revisit your plan with this fresh knowledge,...
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