by Beth Cochran | Jun 10, 2020 | Podcast
When most people think of marketing, they think big energy, big talkers, big ideas and even bigger results. And while this may be true, building an effective marketing strategy—and team—is about starting small and ensuring quality always overrides quantity. It’s with...
by Beth Cochran | May 26, 2020 | Podcast
“Use analytics to see what’s working. Double down on those things and cancel something else.” How much time do you spend with your analytics? Seeing what’s delivering results and what’s not? Looking at what content played well across which channels –– and what...
by Beth Cochran | Apr 27, 2020 | Podcast
Want to build an effective go-to-market strategy? Get out and talk to your stakeholders. That may not be a novel concept, but it’s one that’s often forgotten. For Cory Fetter, product marketing and go-to-market leader at Front, it’s foundational to an effective...
by Beth Cochran | Apr 9, 2020 | Podcast
Steven Kiger got the entrepreneurial itch in high school, creating odd jobs for himself that would fund weekend excursions with his friend. Today, Steven has founded several ventures, and is currently a partner and CPO at RocketSource, a company specializing in...
by Beth Cochran | Mar 30, 2020 | Podcast
Like many entrepreneurs, Jacob Findlay gave up the comforts of a secure job, a reliable paycheck and benefits for a new world of unknowns. But unlike other entrepreneurs, he decided to take a year to work in the field he was aiming to disrupt to learn it from the...
by Beth Cochran | Feb 6, 2020 | Podcast
Finding the courage to be yourself –– and showing up as your full self everyday –– isn’t the easiest thing to do for most. But that’s exactly what Park Howell put his time and energy into doing and it’s been one of the keys to living a fulfilling life, personally and...