by Beth Cochran | Jun 10, 2020 | Podcast
When most people think of marketing, they think big energy, big talkers, big ideas and even bigger results. And while this may be true, building an effective marketing strategy—and team—is about starting small and ensuring quality always overrides quantity. It’s with...
by Beth Cochran | May 26, 2020 | Podcast
“Use analytics to see what’s working. Double down on those things and cancel something else.” How much time do you spend with your analytics? Seeing what’s delivering results and what’s not? Looking at what content played well across which channels –– and what...
by Beth Cochran | Sep 27, 2015 | Podcast
http://traffic.libsyn.com/successlab/The_SuccessLab_Episode_48.mp3 Storytelling has been around since humans have been in existence. Ancient hunters used storytelling, depicted through drawings on cave walls, to share information about food opportunities to their...
by Beth Cochran | Apr 26, 2015 | Podcast
http://traffic.libsyn.com/successlab/The_SuccessLab_Episode_41_.mp3 That was Jay Feitlinger, a serial entrepreneur and CEO and Founder of StringCan Interactive, a digital marketing agency in Phoenix. In this episode I talk to Jay about some of his biggest successes,...
by Beth Cochran | Dec 17, 2014 | Action Item
Nail down what your holiday gratitude gesture will be. Be cognizant of timing, though. If it requires mailing things out to clients across state or country lines, you’ll need to get them out within the next week to week-and-a-half.
