Marketers: It’s Time to Own More of the Funnel
When most people think of marketing, they think big energy, big talkers, big ideas and even bigger results. And while this may be true, building an effective marketing strategy—and team—is about starting small and ensuring quality always overrides quantity. It’s with...
Making Content “Sticky” Starts With Effective Planning
“Use analytics to see what’s working. Double down on those things and cancel something else.” How much time do you spend with your analytics? Seeing what’s delivering results and what’s not? Looking at what content played well across which channels –– and what...
Content That Converts Starts With Knowing Your Audience
Want to build an effective go-to-market strategy? Get out and talk to your stakeholders. That may not be a novel concept, but it’s one that’s often forgotten. For Cory Fetter, product marketing and go-to-market leader at Front, it’s foundational to an effective...
Get Out, Get Uncomfortable
Steven Kiger got the entrepreneurial itch in high school, creating odd jobs for himself that would fund weekend excursions with his friend. Today, Steven has founded several ventures, and is currently a partner and CPO at RocketSource, a company specializing in...
