This week’s biz hack is not so much a hack, but something every entrepreneur should be aware of when planning their 2015 marketing strategy. It’s something that could really be detrimental to your plan. So what is it?
Last year’s tactics.
Christopher S. Penn actually talked about this in a recent blog post. His point was: we too often integrate past tactics and outdated knowledge into new plans, which often leads to ineffective marketing. Of course, the big, overarching strategies are still very much relevant, but just look at how quickly marketing tactics have shifted in the past two years.
To stay relevant and effective, connect with customers and potential customers regularly. How, when, where, and why do you they like to receive information from you? What do they most want from you, your industry, product, or service?
Christopher also suggests subscribing to a handful of e-mail newsletters from key players in the marketing arena or in your industry. These folks usually keep a thumb on the pulse of what’s happening. Check out Christopher’s suggestions.
A few he mentions that I absolutely love are Jay Baer’s One Thing for content marketing, Search Engine Land for search and SEO, and Social Fresh for Social Media. I also really like Content Marketing Institute for content marketing, SEO Moz for digital marketing, and of course, Christopher’s newsletter Almost Timely.
