Typeform! This tool launched with its full version last February, but it was in beta for a year prior. It was created by two designer/developers out of Spain and has taken off. At its core, Typeform allows you to make really cool forms for things like surveys, questionnaires, and polls, but you can also use it for client intake or customer feedback, fun quizzes, and competitions. Another really cool use for it is to serve up the specific content your users are looking for. For instance, if you have a series of marketing videos, you can ask your users a set of leading questions that routes them to the appropriate video based on their answer. So if they came specifically for tips on content marketing, that video can be dished up to them, rather than having them scroll through all of your content. It’s very similar to a CRM tool in which you set up “if this/then that” scenarios. A few other really cool features of Typeform include its responsiveness—it automatically adapts to the user’s device. You can also link it with Google Analytics to track user behavior. Typeform also integrates with Zapier, which allows you to link it with an email service like Mailchimp. The Facebook Conversion Tracking Pixel can also be integrated into the form, allowing you to potentially market to those users on Facebook down the road. Here are a few cool uses to get you thinking about how you can use it:
- Xmas Llama Creator
- What Would You Say to Your 18-Year-Old Self?
- Alice in Wonderland Character Quiz
- Blood donation Social Awareness
This Biz Hack was shared by fellow SuccessLabrs Chris Grabe and Vince Baarson. Do you have a Biz Hack? Share it in the comments below.
