Google Analytics recently lifted the paywall from their Google Analytics IQ test. It’s now free to take. Previously, it was $50 per exam. With digital marketing becoming more and more important, having the certification can be good to have in your arsenal. Even if you don’t obtain the actual certification, going through the lessons will be a valuable practice. If you work in the marketing arena, it may prove essential.

You can access the exam now through the Google Partners program, but it does require you to set up a profile first. Then, you’ll be able to access the exam from your dashboard.

To study for the exam, or simply get up to speed on Google Analytics, you can get everything you need in the Analytics Academy, where courses cover analytics fundamentals and platform principles. To give you an idea of the time commitment, there are 21 courses in the first block on digital analytics fundamentals, all consumable in about two to six hours, depending on your desired learning pace. The second module on platform principles contains 15 courses. There is also a study guide rife with information.

Again, it’s a cool resource if you are in the market to learn more about Google Analytics.