This week’s action item is somewhat related to the Biz Hack, and continues with the media outreach theme from last week.
If one of your goals is to get more media exposure, start by picking 2 to 3 media outlets you would love to be featured in or on, and spend some time getting to know those really well. Read, watch or listen to those media outlets, learn who the contacts are there, what they cover and what their writing style is. This will help you identify story ideas or news to pitch that media outlet and who the appropriate contact is there.
