by Beth Cochran | Oct 14, 2014 | Action Item
Take a look at your news release or product release schedule for the next six months, and begin to create story ideas around this. Fold these stories into your overall content marketing strategy and editorial calendar. Instead of writing a traditional press release...
by Beth Cochran | Oct 2, 2014 | Podcast
http://traffic.libsyn.com/successlab/The_SuccessLab_Episode_20.mp3 In this episode of the SuccessLab Podcast I’m in The Lab with Tim Paige, the Conversion Educator at LeadPages and the Conversion Cast podcast. We talk about how to effectively use LeadPages to convert...
by Beth Cochran | Oct 2, 2014 | Biz Hack
Biz Hack: It’s all about media kits – whether or not you need one and if so, what to include in it. Media kits are great to have on hand, particularly online where they can easily be downloaded. The goal of the media kit or press kit is to provide the media with...
by Beth Cochran | Oct 2, 2014 | Action Item
Action Item: This week’s action item is to start pulling together the components of your media kit. Even if you don’t have an immediate need to reach out to media, it’s great to go through this process. It will sort of force you to polish your look – you...
by Beth Cochran | Sep 12, 2014 | Podcast
http://traffic.libsyn.com/successlab/The_SuccessLab_Episode_18.mp3 Welcome to the SuccessLab Podcast episode #18. In this episode, I’m in The Lab with Jon Swartz , a Silicon Valley-based tech reporter at USA Today and the San Francisco bureau chief. Can you tell us a...
